The brand it is characterize for its name which it is a phonetical transcript of the word Seeker, which in English has the meaning of someone who it is looking for something, with a spirit of an exploratory, looking for a discovery. So, in that sense we started our design with a moving and stepping forward attitude, which was something that we want to transfer into the space for this new EV brand.

¨And that why we brought this ¨forward¨ spirit from the shape of a walking person, tilted towards the direction which is moving and perching to walk¨, design principal German Roig explained. That´s why this diagonality it is quite present into the design, ceiling joint lines, lighting features, wall directions, custom made configurations walls and displays.

We take the diagonal line as a generator for this location, creating a circulation through the store that makes you discover and encounter the different functions without doors or strong boundaries between them.

This diagonal feature which means taking a new path into the near feature it is part of the configuration walls where to display the different materials for the exterior/interior and rims of each model, created a diamond shape design with led accents so the DNA and design details of the car are reflected into the space.

Diagonality it is preserved by the use of the aluminum panels on the ceiling using a strong and linear system where lighting, ac, fire sprinklers and other MEP installations are thought through to be hide and to don’t disturb the visuals and keep a clean and neat looking of the space.

On the stairs that lead to the second floor we proposed an orange epoxy solution to cover the stairs steps bringing a spot of the brand color into the store, with it we created and attraction point to bring customers and visitors to the second level where the club it is located.

On the second floor we introduce the metal aluminum mesh to create some kind of screen for privacy purpose and to breaking up a bit the space. And some accents of wood to add a bit of warmth on the reading room and the casual and common table area.

The flagship store it is divided into levels where functions are divided too, being the ground floor more public and opened so new customers can learn and know more about the brand. And a second floor destinated to car owners that come to the club to socialize, rest, learn about its car, social events or just to have a drink with friends, becoming the store a destination and meeting place for car owners.

Design Team Design Principals: Germán Roig García, Natalia Moreno Project Designer: Carter Chen 陈卓然 Interior Designer: Kris, Sasa 王莎莎

Graphic Design: Germán Roig García

Photos: Wen Studio

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